I spent 25 years covering the global video game industry for international print, online and television outlets for millions of readers and viewers for both the business and consumer media outlets.. I now utilize this knowledge for marketing, consulting and custom writing content within the video game industry. Over the last decade of my journalism career I focused on the production of video content for online syndication.
I co-founded Greenlit Content LLC, which we grew from four to 40 employees in four years and sold to RekTGlobal, Inc. in 2019, earning our investors an 8x exit. We helped companies market to esports and gaming fans across Millennial and Gen Z audiences, including a network of over 100 million gamers. We handled everything from custom websites to social media marketing to video and editorial content covering all aspects of gaming and esports.
I’m currently co-founder of Moonrock Agency, which was launched as a 2.0 marketing agency designed to help gaming companies of all shapes and sizes, including those utilizing blockchain, crypto and NFT technologies. Moonrock is currently working with brands like Amazon Prime Gaming, Red Bull Media House, Square Enix, Sony PlayStation, Microsoft, Neon, HiDef, Vs. Evil, Skydance, Skybound Games and Rogue Games.
Strategic Sales & Partnerships Executive
Amanda Solomon is an accomplished sales and partnership executive with a proven track record in sales, business development, strategic development, influencer marketing and partnerships since 2009.
Specializing in Gaming and Esports, Amanda has driven brand integration, influencer marketing campaigns, and talent partnerships with companies like Epic Games, OnePlus, and Gucci. Amanda utilizes her platform and fierce spirit to advocate for women, LGBTQIA+, and BIPOC individuals in gaming and Esports communities. Amanda received her undergraduate degree in Marketing from San Diego State University and she received an MBA in Marketing from Chapman University.
She has an Accounting degree from the University of California, Los Angeles, and is currently completing her Master of Studies in Entertainment Law from the University of Southern California.
Alice is a data scientist with a background in biology and public health, as well as gaming.
After working several years in the federal government as a computational toxicologist, she entered the private industry, while also transitioning away from her time as a League of Legends streamer. As a private consultant, she has provided statistical support for new drug development companies, co-authored FDA product submissions, and continues to interface biomedical teams with marketing resources.
Along with her role at Moonrock, Alice is completing her doctorate in Neuroinformatics, with research centered on AI-informed prediction of surgical outcomes. Her favorite recent personal project involved designing a forecasting algorithm to predict turnip prices in the game Animal Crossing: New Horizons.
Head of Marketing – LATAM
I’ve been working in the Brazilian and Latin American games industries for the past 25 years, most of that as a video games journalist, including my time helming UOL Jogos, one of the largest Brazilian game sites.
In 2018, I decided it was time to take my experience and jump over the fence into PR and Content Creation, so I started Theogames.
We’re now one of the biggest games PR agencies in Brazil and Latin America and we have been fortunate enough to work with some fantastic global and a wide variety of indie game developers and publishers.
Senior Social Strategist
Annalee Ellenwood is a Content and Social Media Strategist at Moonrock Agency with a background in marketing and data analytics in industries such as e-commerce and on-demand video.
With her experience in a variety of companies from start-up to Fortune 500 and as a partnered Twitch streamer since 2014, Annalee focuses on creative content solutions with data centric planning.
When she is not spending time playing video games or working on her aquariums, Annalee enjoys consistently learning more about psychology and marketing.
Social Media Manager
Matt is a Social Media Manager with years of experience in gaming and esports cultures. His previous ventures include positions such as the Head of Marketing for Voltaic, the largest FPS Improvement community in the world and multiple production, marketing, and design positions within sectors from gaming peripherals to collegiate and T2 esports.
Being fully immersed within gaming cultures allows Matt to understand the ever-growing communities and audiences built around such areas, and his interest in current and future technologies allows him to adapt quickly to changes that may effect the space.
Matt graduated in 2022 from the University of Texas at Arlington with a degree in studies of Business and Engineering and enjoys further studying the deeper reasonings as to how audiences react when consuming media in its many forms.
Social Media Manager
Stephanie aka Imfamous is a content creator, caster, host, cosplayer, parent and mental health ambassador. She was awarded Esports Person of the Year 2021 by 1000 Dreams Fund, has casted several tournaments, and is an admin in browngirlgamercode and thescreamreapers.
Social Media Manager
Sam is a Social Media Manager with years of experience in both games and esports. Her social media and community experience in game development, esports, and streaming on the side have taught her a lot about the importance of getting to know your audience to convey a message that truly resonates with them.
With her passion for games and Psychology background, Sam is always keeping her finger on the gaming space’s pulse to keep up with the fast pace of social media trends and patterns in user behavior. Sam strives to help people from all walks of life feel like they belong somewhere in the gaming community and is always looking for new and creative ways to welcome them in.
In her spare time, Sam loves playing a variety of games and hanging out with her two cats Maya and Ellie. Living in Seattle, she also has developed a love for outdoor adventures, art and music, and of course, a lot of coffee.
Cassandra is passionate about gaming and charity and helping others. She has been involved in it ever since she can remember (many years ago).
The love of gaming has introduced her to the gaming industry, and she has met a lot of amazing gamers/people and established organic working relationships with them. Her works include being involved with a lot of charities like YouAreRad, ExtralifeLA, http://StackUp.org, http://TakeThis.org and more through volunteering in a variety of ways.
Then she discovered Speedrunning and how charities were a part of it, and ever since then, she was in love. Her friends helped her discover the power of running fast in video games. It brings out the best in the community and even more through the welcoming nature and openness of the people. She became more confident in her skills by being apart of many speedrunning and Charity marathons, and by showcasing what she loves the most while raising money for it. That reward of raising money for charity is the best thing she could ever ask for.
She is now a GDQ Hotfix Showrunner, and has a deep love for Frame fatales and tries to help in anyway that she can. Through all of her life and experience- this work defines who she is and she shines because of this. In her spare time, she loves doing a lot of activities and hobbies but gaming is the most important.
She is now involved with Moonrock as a Project Manager and is looking forward to learning more and getting involved with the gaming industry while helping the company grow. She loves her work with this company and super excited for more to come!
Social Media Manager
Tim aspires to be the definition of “if you set your mind to it, you can do anything”.
His primary background has been as a self-taught manufacturing engineer where he’s worked in the automotive safety field, the surgical tools field, and most recently in aerospace for SpaceX. He’s also seen stints on the road playing in a few touring bands and managing their social media accounts while on the road. Most recently though, he’s been switching his focus to another life-long passion: gaming.
For a year and a half now, he has been a part of the social media strategy and voice on Twitter for a few companies within gaming including non-profits, agencies, and even TTRPG games. He now brings this experience and his “jump in feet first” attitude to Moonrock.
Kai Cerbana is a dedicated Project Coordinator with experience in a variety of industries. Born and raised in Seattle, Kai was a management strategy consultant for 3 years, helping clients to find efficiencies and optimize their marketing efforts. His client base ranged from Fortune 200 technology companies to local non-profits, and everything in between.
Starting in 2020, Kai left his consulting role to pursue a full-time career as a content creator and streamer. Utilizing his experience as a consultant and hard work, Kai has experienced a multitude of successes, while bringing his culture and love for people to his community. Through content creation, he has worked with brands such as Twitch, EA, Respawn, BenQ, and many others.
Kai joined Moonrock to work with some of the industry’s top professionals and gain experience in the thriving gaming industry. He strives to bring creativity, excellence, and out-of-the-box thinking to all clients and projects he works with.