Hollywood Movie Launch Targeting Gamers
Moonrock worked with Sony Pictures during the pandemic to market its adaptation of Capcom’s Monster Hunter game for a theatrical release. We worked closely with the entire marketing team around an ever-changing release date to ensure every piece of content that was released catered to the gaming audience. We also produced the first-ever Sony Pictures Twitch livestream, show
casing director Paul. W.S. Anderson’s knowledge of the game world via an interview with one of the top Monster Hunter gaming influencers, Social Dissonance, on Capcom’s global channel. Moonrock also worked with the Capcom marketing team to produce a video interview with the game creators, who talked about the movie for the first time.
Helping Charities Target Millenial & Gen Z Gamers
Moonrock worked with Cure Rare Disease to launch a gaming influencer program by creating a team of ambassadors to generate awareness and donations for the charity. We also continue to produce a monthly series of big events on large channels like the official NBA 2K Twitch
channel and official Xbox Twitch channel, where celebrities and pro gamers come together to raise money and awareness for charity. We work with the charity organizers on a weekly basis to map out big and small activations in an effort to target Millennial and Gen Z audiences
Custom Editorial & Microsites
Moonrock works with Red Bull Media House in LA to create original editorial content to cross-promote new videos and content across gaming and esports. Most recently, we worked with Red Bull Media House and Sony PlayStation for the Red Bull Capture Point Contest. Moonrock created all of the original
editorial content for the contest site, allowing PlayStation gamers to learn more about how to capture the best in-game screenshots of top PS4 and PS5 games like Demon’s Souls, God of War, The Last of Us Part II, Horizon: Zero Dawn and Ghost of Tsushima by using Photo Mode.
Editorial Amplification Targeting 100m Gamers
Moonrock works with PUBG North America on editorial content plans to cross-promote new gameplay seasons and features through our network of gaming sites and social communities. We work
with the marketing leads to craft original editorial stories on our sites and then send users to the official PUBG blog to learn more information about the latest content drops.
Through In-Depth Videos
Moonrock helped gaming technology company Subspace relay a very complex low latency message to gamers via a vid eo series featuring top amateur gamers across Call of Duty, CS:GO, PUBG and Fortnite. The “Every Millisecond Counts” series was shut in San Jose, CA during a state lockdown and quarantine at the height of the pandemic, but we were able to follow CDC protocols and film
everything in a safe studio environment on time and on budget. We created a variety of video content for long-form and social media pushes to enlighten gamers about the importance of speedy backend broadband connections and how that impacts anyone’s gameplay skills across a variety of first-person shooters.